Play the Stack is the trade name of Neutral BV (“we”, “us”, “our”), a Belgian private limited company registered as Neutral BV.
Address:
Haringrodestraat 54, 2018 Antwerp, Belgium
KBO/BCE number: 0833.156.140
Email: ask@playthestack.be
Neutral BV acts as the data controller for all personal data handled through the Play the Stack website.
| Source | Data categories |
|---|---|
| Contact form / “Book an appointment” | Name, email, phone, company, role, message, preferred slot |
| Newsletter sign‑up | Name, email, company, job title, download history |
| Digital Maturity Scan | Answers to business questions (e.g., tech‑stack, revenue, employees, pain‑points), contact details |
| Browsing analytics | IP address, browser type, device, pages viewed, time on site, referring URL, cookie identifiers |
| Email engagement | Opens and clicks data |
| Purpose | Legal Basis (GDPR Art. 6) |
|---|---|
| Responding to enquiries and scheduling calls | Contract performance, 6(1)(b) |
| Sending newsletters, event invitations, marketing | Consent, 6(1)(a) |
| Delivering requested resources | Contract performance, 6(1)(b) |
| Running the Digital Maturity Scan and sending your AI‑generated report | Contract performance, 6(1)(b) |
| Improving our AI model with anonymised scan data | Legitimate interest, 6(1)(f) |
| Marketing to scan participants | Consent (opt‑in) or legitimate interest (soft opt‑in), 6(1)(a)/(f) |
| Analytics, improvement, and security | Legitimate interest, 6(1)(f) |
| Fulfilling legal and accounting obligations | Legal obligation, 6(1)(c) |
We use:
Essential cookies for site operation
Analytics cookies (e.g., Google Analytics with IP anonymisation), loading post opt‑in
Marketing cookies (e.g., LinkedIn Insight, email trackers), only after consent
We share information only with trusted third-party processors under GDPR-compliant agreements:
EU-hosted website host
CRM and email providers
Booking tool
EU analytics services
Professional advisers and Belgian regulatory bodies
Transfers to non‑EEA locations (e.g., US) are protected using Standard Contractual Clauses and additional safeguards.
| Data type | Retention rule |
|---|---|
| Contact/call submissions | 24 months |
| Newsletter subscribers | Until unsubscribe + 3-year suppression period |
| Digital Maturity Scan responses & report | 24 months from delivery, then anonymised |
| Prospect contact info (scan) | 3 years post interaction or until unsubscribed |
| Download history | 24 months |
| Analytics logs | Pseudonymised after 14 months |
| Accounting/legal documents | 7 years (Belgian tax law) |
| Security logs | 12 months, or longer if needed for investigations |
We protect data via HTTPS, encrypted storage, strong passwords, multi-factor authentication, regular software updates, role-based access, vendor compliance, and staff confidentiality. AI processing is executed on encrypted servers. Reports are logged separately from raw inputs to limit re-identification.
You may at any time request to:
Access, correct, delete or restrict your data
Object to marketing or profiling
Withdraw consent without affecting previous processing
Receive portable data
File a complaint with Belgium’s Data Protection Authority (APD/GBA) at contact@apd-gba.be
Submit requests to ask@playthestack.be. ID verification may be required for compliance.
Play the Stack services target professionals aged 16 and above. We do not knowingly collect data from minors. Contact us for removal if you believe a minor has submitted information.
Updates may occur to reflect legal, technical or business changes. Major modifications will be highlighted on this site or communicated by email. The effective date is at the top of this policy.
Privacy Officer – Play the Stack (Neutral BV)
Email: laurent@playthestack.be
Phone: +32 477 32 76 51
Address:
Haringrodestraat 54,
2018 Antwerp,
Belgium
